A PROCESS-ORIENTED APPROACH TO A NEW DESIGN “Ensuring that these products maintained a consistent look when multiple printers are involved can be difficult if you don’t adhere to strict design protocols and rigorous quality control procedures,” said Robert Jackson, SVP of sales at WEG. It also presented an additional challenge for printing, as multiple types of printing were needed throughout the category. The cheese category was also critical because the design needed to bridge multiple packaging configurations and still retain the proper “line look” of all of the other items in the store. “Because there’s a huge market for our private label cheese,” explained Timothy Yarosevich, senior director corporate brands of Keene, N.H.-based C&S Wholesale Grocers, owner of the Piggly Wiggly brand, “we thoroughly explored creative options to ensure we properly showcased the product.” For example, cheese packaging presented an interesting challenge, as private label cheese is a substantial revenue driver for their stores. Knowing that this undertaking would require close collaboration with a trusted partner, Piggly Wiggly turned to West Essex Graphics (WEG), a full-service design, prepress and flexographic image carrier provider with facilities in New Jersey and Indiana.īased on the sheer number of SKUs involved, this effort would require careful planning and a highly disciplined work process. Piggly Wiggly sought to accomplish its label redesign in less than two years, effectively meeting two goals – a brand redesign and regulation compliance – in one major initiative. The Piggly Wiggly rebrand decision was, in part, prompted by looming FDA-mandated changes to nutrition labels. These new regulations will require updated nutritional information to be incorporated onto packages beginning in 2020. As such, it’s a major undertaking when a company of its size initiates an accelerated rebrand of more than 1,400 individual SKUs that make up its line of private label products. With more than 530 stores in 17 states, Piggly Wiggly is one of the most recognized brands in the country. By GlobalDataĪssess developments within this sector to help your business thrive in 2022 and beyond.By Don Alldian – Piggly Wiggly’s rebranded private label line Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflationĪssess developments within this sector to help your business thrive in 2022 and beyond.The performance of the online channel versus offline.Five-year forecasts and the impact of COVID-19.This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. The market has grown as a result of inflation.Ĭonsumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home.
0 Comments
Leave a Reply. |